How to remove yourself from Zeta Global
Zeta Global keeps email-based and cookie-based data apart, so there are two opt-outs. Its Privacy Choices page has a request for data tied to your email and a separate Zeta rights request for cookie data. California residents can also call 1-866-709-0840.
View all 506 brokers- Opt-out page
- zetaglobal.com
- Method
- Online form, Phone
- Privacy email
- privacy@zetaglobal.com
- Last updated
How to opt out of Zeta Global
- 1
Open the Zeta privacy choices page
- 2
Request for your email address
Submit the request there to stop sale or sharing of data tied to your email, or to delete or correct it.
- 3
Request for cookie data
Use Zeta's separate rights request page for data tied to Zeta cookies. Zeta says you need both to cover everything.
- 4
Confirm by email
Zeta's California filing says many 2024 requests weren't completed because the email verification wasn't finished, so answer any verification email.
Watch out for
- Two separate requests are needed: one for email-based data, one for cookie-based data.
- Where Zeta processes data for a client, it is a processor and your access request usually goes to that client, though deletion and opt-out requests are routinely sent to Zeta.
- Unconfirmed email verification stops a request: Zeta's filing reports 110,100 denied of 137,625 deletion requests in 2024, and says many weren't completed because the verification email wasn't answered.
Does it come back?
Zeta doesn't publish a relisting policy. Cookie data resets as you browse, so repeat the cookie request after clearing cookies or switching devices.
Your rights
Zeta is registered as a data broker in California. Its filing reports about 62 days to respond to deletion requests in 2024.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
Why did my Zeta request not go through?
Zeta says requests fail when the email verification isn't completed. Check your spam folder.
Can I phone instead?
California residents can call 1-866-709-0840, according to Zeta's privacy choices page.
Is Zeta the same as the brands that email me?
Zeta works for client brands. Opt-out requests sent to Zeta are routinely handled, and access requests usually go to the client.
Related guide Guide: How to Delete Yourself from the Internet Something changed? If these steps no longer match the Zeta Global opt-out, tell us and we'll re-check it.
