How to remove yourself from Deep Root
Also known as Deep Root Analytics
Deep Root Analytics is a voter-targeting and political advertising firm registered as a data broker in California. Its privacy requests portal is at privacy.deeprootanalytics.com, and its California filing lists notice@deeprootanalytics.com and 270-556-0066 as contacts.
View all 506 brokers- Opt-out page
- privacy.deeprootanalytics.com
- Method
- Online form, Email
- Last updated
How to opt out of Deep Root
- 1
Open the privacy portal
Go to privacy.deeprootanalytics.com, titled Deep Root Privacy Requests.
- 2
Email if the portal isn't an option
The California filing gives notice@deeprootanalytics.com as the primary contact. State plainly whether you want deletion or an opt-out of sale or sharing.
- 3
Keep a copy of what you send
Deep Root's California filing shows that it denies some requests, so save your submission and any reply.
Watch out for
- In 2024 Deep Root denied 3,712 of 35,264 California deletion requests and fully complied with 31,552, according to its filing.
- Its opt-out-of-sale count in the filing shows 147 of 148 requests complied with in part.
Does it come back?
Deep Root doesn't publish a relisting policy.
Your rights
Deep Root is registered as a data broker in California and Texas. Its California filing reports a mean and median of 4 days to respond to deletion requests.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
What is Deep Root Analytics?
It's a voter microtargeting and political advertising firm based in Arlington, Virginia, and it registers as a data broker in California.
Who do I contact?
Its California filing lists notice@deeprootanalytics.com and 270-556-0066, and its footer links the privacy requests portal.
Do deletion requests work?
Mostly, by its own numbers: 31,552 of 35,264 California deletion requests were fully complied with in 2024.
Related guide Guide: How to Delete Yourself from the Internet Something changed? If these steps no longer match the Deep Root opt-out, tell us and we'll re-check it.
