FordDirect opt-out
forddirectprivacy.com How to remove yourself from FordDirect
Also known as DealerDirect LLC
FordDirect is the Ford and Lincoln dealer marketing business registered as DealerDirect LLC. Privacy requests go through forddirectprivacy.com or dprivacy@forddirect.com. Its California filing reports opt-outs answered in 1 day on average in 2024, deletions in about 24.
View all 506 brokers- Opt-out page
- forddirectprivacy.com
- Method
- Online form, Email, Phone
- Privacy email
- dprivacy@forddirect.com
- Last updated
How to opt out of FordDirect
- 1
Open the privacy site
Go to forddirectprivacy.com. The Privacy Statement there has a California section and a Nevada one, plus a section for other states. Read the one that matches where you live.
- 2
Send the request
Use the route in your state's section to opt out of sale or sharing, or to ask for deletion. If you'd rather write, the registry gives dprivacy@forddirect.com as FordDirect's contact.
- 3
Phone if needed
(844) 889-7367, from the registry.
- 4
Stop interest-based ads separately
FordDirect says it belongs to the Digital Advertising Alliance, whose AdChoices tool stops interest-based ads from participating companies on the browser you use it in. It doesn't delete data.
Watch out for
- FordDirect's statement leaves out Ford dealers and their associations. It also leaves out Ford Motor Company itself, and each of them has its own request route.
- FordDirect says it gets some information from dealers and affiliates. Removing yourself from FordDirect doesn't remove you from them.
- Its Privacy Statement was updated on June 25, 2026 and takes effect July 1, 2026. Read the current text.
- Deletion averaged 25 days in 2024. Opt-outs averaged 1.
What FordDirect holds about you
- Full name and aliases
- Current address
- Phone numbers
- Email addresses
- Vehicle records
What FordDirect is known to collect, not a check of your listing.
Does it come back?
FordDirect doesn't publish a relisting policy. It says dealers and affiliates share information with it, so a later enquiry at a Ford or Lincoln dealer can put your details back.
Your rights
FordDirect is on the California data broker registry. Its Privacy Statement also has sections for Nevada and for residents of other states with their own privacy laws.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
Is FordDirect part of Ford Motor Company?
Its statement treats them as separate. It says it doesn't cover the privacy practices of Ford Motor Company, dealers or dealer associations.
What does FordDirect collect?
Its Privacy Statement lists contact details, demographics, vehicle details and imprecise location. Financial details for credit applications are on the list too.
How long does a FordDirect deletion take?
In 2024 its California filing shows a mean of 25 days and a median of 24.
Can I stop FordDirect ads without deleting my data?
The AdChoices opt-out it points to stops interest-based ads on that browser. Deletion needs a privacy request.
Related guide Guide: How to Delete Yourself from the Internet Something changed? If these steps no longer match the FordDirect opt-out, tell us and we'll re-check it.
