How to remove yourself from Valassis
Valassis Communications is a direct-mail marketing company owned by RRD. Use its online privacy request form or email valassisprivacy.request@rrd.com. In California it reported a median of 8 days to respond to delete requests in 2024.
View all 506 brokers- Opt-out page
- privacyportal.onetrust.com
- Method
- Online form
- Privacy email
- valassisprivacy.request@rrd.com
- What you need
- Email address
- Time to remove
- About 14 days
- Last updated
How to opt out of Valassis
- 1
Read the Valassis privacy policy
The policy is at rrd.com/privacy-policy/valassis. It is the page Valassis gives California as the place to find out how to exercise your privacy rights.
- 2
Submit the web form
Use the Valassis privacy request form and choose the request type you want: opt out of sale or sharing, or delete.
- 3
Or email the privacy team
Write to valassisprivacy.request@rrd.com with your name and the postal address where you get mailers.
- 4
Or phone
The California registration lists a phone number of 630-322-6000 and an office at 227 W Monroe St, Suite 500, Chicago, IL 60606.
- 5
Watch your mailbox
Mailers already in production can keep arriving for a few weeks.
Watch out for
- Valassis mails offers on behalf of advertisers, and an opt-out only stops Valassis, not the advertisers or other mailing-list companies.
- In California Valassis reported a median of 7 days to answer opt-out requests, so expect more than a day or two.
- A request covers Valassis only, so repeat it with other mailing-list companies.
What Valassis holds about you
- Full name and aliases
- Current address
- Phone numbers
- Email addresses
- Age and date of birth
- Employment and education
- Income and purchase data
What Valassis is known to collect, not a check of your listing.
Does it come back?
Valassis doesn't publish a relisting policy. Mailing lists get refreshed, so keep an eye on your post for a few months.
Your rights
Valassis Communications, Inc. is on the California data broker registry. For 2024 it reported 67,433 delete requests with a median response of 8 days, and 64,661 opt-outs of sale or sharing with a median of 7 days.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
How long does Valassis take to honor a request?
In its California filing, Valassis reported a median of 8 days (mean 6 days) for delete requests and a median of 7 days for opt-outs of sale or sharing in 2024.
Does opting out stop all junk mail?
No. It stops Valassis from using your data. Mailers from other companies and from advertisers' own lists keep coming until you opt out of those too.
Is Valassis the same as RRD?
Its registration names the business as Valassis Communications, Inc., an RRD Company, and uses an rrd.com privacy address.
Can I just email?
Yes. valassisprivacy.request@rrd.com is the privacy contact in the California registration.
Related guide Guide: How to Delete Yourself from the Internet Something changed? If these steps no longer match the Valassis opt-out, tell us and we'll re-check it.
