Acxiom UK opt-out
acxiom.com How to remove yourself from Acxiom UK
Acxiom's International Privacy Notice lists three ways to opt out of its marketing data products: the Acxiom Consumer International Rights Portal online, a letter to its Arkansas address, or the Consumer Advocate Hotline on 001-501-342-2722. Questions go to AskPrivacy@acxiom.com.
On average, Serus sends about 184 removal requests per person, 89% of them to data brokers, so expect Acxiom UK to be one of many.
Reviewed by Anthon Wansland
Head of Product & Co-Founder
Serus is a privacy company with paid tools to find and remove your personal data. This guide shows the free way to do it yourself.
- Opt-out page
- acxiom.com
- Method
- Online form, Phone, Mail
- Privacy email
- AskPrivacy@acxiom.com
- What you need
- Email address
- Cost
- Free
- Last updated
Acxiom UK doesn't say how long removal takes. Under California law, a business has 45 days to act on a deletion request (15 business days for an opt-out of sale).
How to opt out of Acxiom UK
- 1
Open the notice and find the rights portal
The International Privacy Notice links to the Acxiom Consumer International Rights Portal under "Your Rights and How to Contact Us About Our Data Products".
- 2
Choose opt-out, access or deletion
Opting out of the marketing products is a separate request from access and deletion, and the notice lists each one. Acxiom may ask you for personal information to verify your identity before it answers an access request.
- 3
Or send it by post or phone
Write to Acxiom LLC, Consumer Care Advocate CWY0301-026, Attention: International, Privacy Rights Requests, P.O. Box 2000, Conway, AR 72033, USA. The hotline is 001-501-342-2722.
- 4
Email questions to the privacy team
AskPrivacy@acxiom.com is the address for the data protection officer and for questions about your request.
Watch out for
- The notice is Acxiom's international one, with contact details in the United States, so a posted request or a call is an international one.
- If you object to the processing, Acxiom says it removes your data from its products and then from its environment on its deletion cycle, unless it has a valid reason to keep it, such as resolving disputes or meeting legal duties.
- Acxiom keeps a suppression record so it knows not to use your data if it gets it again, which means your name stays in a file by design.
Sources checked: acxiom.co.uk, acxiom.com
Last verified against the official page:
What Acxiom UK holds about you
- Full name and aliases
- Current address
- Phone numbers
What Acxiom UK is known to collect, not a check of your listing.
Does it come back?
Acxiom says it keeps a suppression file so that if it obtains your data again it knows not to use it. Data it holds but doesn't use is deleted within 90 days, according to the notice. It lists public records, website directories, surveys and telephone records among its sources.
Your rights
United Kingdom: UK GDPR. You can ask any company to erase your personal data and to stop using it for direct marketing. It has one month to respond. If it doesn't, you can complain to the ICO. Read the full guide.
General information, not legal advice.
Frequently asked
Where does Acxiom get my data?
Primarily from third parties and publicly accessible sources. The notice names public records, website directories, professional licence information, surveys and telephone records.
Does Acxiom hold my financial or health details?
Its marketing products don't include specific purchase details, detailed financial information, credit information or health conditions, according to the notice.
Can someone opt out for me?
Acxiom says it may accept opt-outs from qualified third parties. Email AskPrivacy@acxiom.com for its qualification criteria.
What happens to my data after I object?
Acxiom removes it from its data products and then from its environment on its deletion cycle, unless it has a valid reason to keep it.
Related guide How to delete yourself and your information from the internet 
Something changed? If these steps no longer match the Acxiom UK opt-out, tell us and we'll re-check it.
What changed
- Removed the fax option: Acxiom lists an online portal, post and a phone hotline.
