fifty opt-out
fifty.io How to remove yourself from fifty
Also known as Fifty Technology Ltd
fifty is a London ad-tech and audience-insights company that builds profiles from public social media data. Email privacy@fifty.io to ask for removal, or use the opt-out link in its site footer. Making your social profiles private stops new collection.
View all 506 brokers- Opt-out page
- fifty.io
- Method
- Email, Online form
- Privacy email
- privacy@fifty.io
- What you need
- Email address
- Last updated
How to opt out of fifty
- 1
Check what's public
fifty says it only collects what you've made public on platforms such as X, Facebook and Instagram: names, handles, bios, locations, posts and who you follow. If a profile shows more than you want, that is the data it can see.
- 2
Email your request
Write to privacy@fifty.io, the contact address in its California data broker registration. Say which right you're using (erasure, or objecting to processing) and give your handle on each platform so it can find you.
- 3
Or use the footer link
The fifty.io homepage footer has an "Opt Out of Data Collection" link. Use it if you'd rather not write an email.
- 4
Lock down the source
fifty's policy says you control what it can access through your public profile settings on each platform. Set your accounts to private so the next refresh has nothing to pick up.
Watch out for
- fifty doesn't collect from people directly. It reads public profiles, so removing yourself from fifty does nothing to the posts on X or Instagram themselves.
- Its policy says social media data is refreshed every 6 months, so a public profile can be collected again.
What fifty holds about you
- Full name and aliases
- Social media profiles
- Photos
What fifty is known to collect, not a check of your listing.
Does it come back?
Public profiles can come back. fifty's policy says it refreshes its social media data every 6 months, so keep your profiles private or check again after that.
Your rights
fifty is based in London and its policy lists the GDPR rights: access, rectification, erasure, restriction, portability and objection. It is also on the California data broker registry, so California residents can use CCPA requests.
United Kingdom: UK GDPR. You can ask any company to erase your personal data and to stop using it for direct marketing. It has one month to respond. If it doesn't, you can complain to the ICO.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
Does fifty sell my personal data?
Its policy describes audience insights and ad targeting built on public social media data, and says it doesn't hold email addresses or browsing history. It is registered as a data broker in California.
Which email do I write to?
privacy@fifty.io is the contact address in its California registry entry. The address on its own site is hidden from page readers, so use the registry one.
Do I need an account with fifty?
No. It collects from public social profiles, so you most likely never signed up. Platform accounts only matter for the profile settings.
Related guide Guide: How to Delete Yourself from the Internet Something changed? If these steps no longer match the fifty opt-out, tell us and we'll re-check it.
