How to remove yourself from Data Trust
Also known as DT Client Services, LLC
Data Trust sells voter and consumer data to Republican and conservative campaigns. Its do-not-sell page at thedatatrust.com/do-not-sell-my-personal-information is the route in its California registry entry. For 2024 it reported 22 days to answer a deletion request and 37 days for an opt-out.
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- thedatatrust.com
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How to opt out of Data Trust
- 1
Open the do-not-sell page
Go to thedatatrust.com/do-not-sell-my-personal-information. It's the page Data Trust gives California as its place for consumer privacy requests, and it carries the full privacy notice.
- 2
Read the choices section
Section 5 of the notice, "What are your choices?", sets out what Data Trust offers. The notice covers newsletters, cookies and the data it sells to clients.
- 3
Send your request through the page
Submit a request to opt out of sale. If you also want your data deleted, say so.
- 4
Turn on Global Privacy Control in your browser
Data Trust says it recognizes the Global Privacy Control signal, but only for its own website, and only for the browser and device sending it.
Watch out for
- Your voter record doesn't come from Data Trust. Its notice says it collects from state and county voter files, so the file at your state election office stays as it is.
- Data Trust says it also buys data from consumer data vendors, voter modeling firms and other suppliers.
- Cookie and Global Privacy Control choices only cover its website. They don't change what it holds or sells about you.
What Data Trust holds about you
- Full name and aliases
- Current address
- Phone numbers
- Email addresses
- Age and date of birth
What Data Trust is known to collect, not a check of your listing.
Does it come back?
Data Trust doesn't publish a relisting policy. It rebuilds its national voter file from state and county voter files, so a record that comes from public voter registration can be picked up again.
Your rights
Data Trust is on California's data broker registry under DT Client Services, LLC. For 2024 it reported 4,627 opt-out-of-sale requests, all completed, with 37 days to respond, and 12 deletion requests, all completed, in 22 days. Its 7 requests to know were all denied.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
Where does Data Trust get my information?
Its privacy notice names state and county voter files, plus consumer data vendors, voter modeling firms, data analytics companies and other suppliers.
Who buys the data?
Clients and business partners, according to its notice, for things like surveys, political donations, advocacy and other marketing.
Does opting out remove me from my state's voter file?
No. The voter file belongs to your state or county election office, and Data Trust's opt-out doesn't touch it.
How fast does Data Trust respond?
Its 2024 California filing reports 37 days for opt-outs of sale and 22 days for deletion requests.
Related guide Guide: How to Delete Yourself from the Internet Something changed? If these steps no longer match the Data Trust opt-out, tell us and we'll re-check it.
