DecisionLinks opt-out
decisionlinks.com How to remove yourself from DecisionLinks
Also known as DecisionLinks LLC
DecisionLinks sells marketing data and works as an Equifax agent on prescreen files. Its Your Privacy Choices page has one form to opt out of sale, sharing and profiling and another for access, correction and deletion. Email support@decisionlinks.com or call 1.800.343.2955 instead if you prefer.
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- Privacy email
- support@decisionlinks.com
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How to opt out of DecisionLinks
- 1
Open Your Privacy Choices
Go to decisionlinks.com/legal-pages/your-privacy-choices. There are two forms: section 1 for opting out, section 2 for access, correction, deletion and portability.
- 2
Use section 1 to stop sale, sharing and profiling
The opt-out form covers sale or sharing of your information, targeted advertising and profiling. DecisionLinks lists residents of 17 states as having this right: California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas, Utah and Virginia.
- 3
Use section 2 to delete
Choose the general data rights form and ask for deletion. You can ask for a copy of your data or a correction on the same form.
- 4
Email or call instead
support@decisionlinks.com handles access and deletion requests, and the policy lists (877) 652-5002 for California privacy questions and 1.800.343.2955 on the privacy page.
- 5
Appeal a denial
If DecisionLinks denies a request, reply to the denial email or write to support@decisionlinks.com saying you are appealing. If the appeal fails, its page points Minnesota residents to the state Attorney General.
Watch out for
- The policy says an opt-out doesn't cover transactions the CCPA doesn't count as sales.
- Deletion is subject to exceptions: the policy says it keeps data it needs for certain legal purposes.
- Prescreen credit data comes from Equifax. DecisionLinks only works as Equifax's agent on it, so opting out here doesn't remove you from Equifax's own lists.
What DecisionLinks holds about you
- Full name and aliases
- Current address
- Phone numbers
- Email addresses
- Age and date of birth
- Property records
- Vehicle records
What DecisionLinks is known to collect, not a check of your listing.
Does it come back?
DecisionLinks doesn't publish a relisting policy. It aggregates from third-party sources and public records, so check back after you move or change a phone number.
Your rights
DecisionLinks is registered as a data broker in California and Vermont. In its California filing it reported 500 deletion requests and 500 opt-out requests in 2024, all complied with, at a mean of 30 days and a median of 10.
California: CCPA. If you live in California, the CCPA lets you ask a business to delete the personal information it holds about you and to stop selling or sharing it. Businesses generally have 45 days to respond.
California: the Delete Act. Data brokers that hold information on Californians must register with the state. California residents can use DROP, the state's Delete Request and Opt-out Platform, to send one deletion request to every registered broker at once.
Other US states. Virginia, Colorado, Connecticut, Texas, Oregon and a growing list of other states give residents a similar right to delete. Vermont, Texas and Oregon also make data brokers register with the state. Where no state law applies, the broker's own opt-out above still works for most people.
General information, not legal advice.
Frequently asked
Is DecisionLinks a credit bureau?
No. In its California filing it describes itself as a contracted agent processor of Equifax that supports credit marketing using the prescreen credit file.
What data does DecisionLinks hold?
Its policy lists name, postal address, phone number, email address and VINs, plus demographics such as age, gender and presence of children, home value and square footage, and online identifiers like device IDs and IP addresses.
Does it sell my data?
The privacy policy says DecisionLinks does not sell personal information, yet its privacy page offers an opt-out of sale and sharing. If you want your data gone, send the deletion request as well as the opt-out.
Related guide Guide: How to Delete Yourself from the Internet Something changed? If these steps no longer match the DecisionLinks opt-out, tell us and we'll re-check it.
