iTunes card scams: why anyone asking you to pay with a gift card is a scammer

Quick answer

If someone tells you to pay with iTunes or Apple gift cards, it's a scam. Real businesses and agencies don't take gift cards as payment. Don't read out the card number and PIN. If you already did, call the card issuer now and report it to the FTC.

All scam alerts
Pretends to be
Apple
Last updated

How it works

Scammers pretend to be someone you'd pay: the IRS, tech support, a utility or a family member in trouble. The FTC says they push people to pay with iTunes gift cards, and with other gift cards, reloadable cards, PayPal or wire transfers, because that money is hard to trace and hard to get back.

The usual script:

  • You get a call, text or pop-up about a problem that needs fixing today.
  • You're told to go to a store and buy gift cards, often while staying on the phone.
  • You're asked to read out the card number and PIN, or send a photo of the back of the card.

Once they have the number and PIN, they can drain the card even if you still hold it. Apple is the name on the card here, not the one running the scam: scammers use the brand because the cards are easy to buy and easy to spend.

Red flags

  • Anyone demanding payment by gift card, whatever the reason
  • You're told to buy cards and stay on the phone while you do it
  • The caller asks for the card number and PIN, or a photo of the back
  • A demand to act today or face arrest, a fine or a closed account
  • A claim to be from a government agency, tech support or a relative in trouble
  • You're told to keep the purchase secret from the store clerk or your family

Example message

Scam example Don't reply, call back or tap anything in a message like this.
Unknown number
This is [name] from the tax office. You owe back taxes and a case will be opened against you today. To settle it, buy iTunes gift cards at the nearest store and read me the codes. Call [phone number] now.

What to do

  1. 1

    Don't share the card details

    Hang up or stop replying. Nobody legitimate needs the card number and PIN to take a payment.

  2. 2

    If you already read out the codes, call the card issuer

    Tell them it was fraud and give them the card numbers and your receipts. The FTC says the issuer may be able to get your money back if you act quickly.

  3. 3

    Check where the demand came from

    If the caller claimed to be an agency or a company, look up the real number yourself and call it. Don't use a number from the message.

  4. 4

    Protect your accounts

    If you gave out any logins or let someone onto your computer, change those passwords and turn on two-step verification. Our guide on what to do after a data breach has the steps.

  5. 5

    Report it

    File a report with the FTC and keep the phone number, receipts and messages. Reports help the FTC spot and stop these schemes.

Report it

Serus

Check if your details are exposed with Serus

Scammers find your number and address on data brokers and people-search sites. Serus removes them.

Run a free scan

Why you got it

Gift card scammers need a believable story, and a name, a city and a phone number make it easier. Those details are sold by data brokers and people-search sites and turn up in breaches. Serus finds the data brokers and people-search sites that list your details where you live and removes you from them, and alerts you when your email or phone number shows up in a breach, so fewer scammers can reach you.

More Apple scams

All common Apple scams

Frequently asked

Is Apple behind iTunes gift card scams?

No. Scammers use Apple and iTunes cards because they're easy to buy and spend. Apple is the brand being used, not the one asking for payment.

Is it ever legitimate to pay with a gift card?

Only to shop at the store the card belongs to. The FTC says if you're not shopping at the iTunes store, you shouldn't be paying with an iTunes card.

I still have the card but gave out the PIN. Is the money safe?

No. With the number and PIN, scammers can use the balance even if the card is in your hand. Contact the issuer right away.

Can I get the money back?

Sometimes. The FTC says the card issuer might be able to help if you contact them quickly, so call as soon as you realise.

Sources

Something wrong or out of date? Tell us and we'll re-check it.

Related scams

All scam alerts

Cookie preferences

Choose which categories we may use. Full details for every cookie are in our Cookie Policy.

Strictly necessary

Authentication, session management, security and fraud prevention, and saving your consent choice. Always active. The site cannot function without them.

Functional

Remember preferences such as language and settings that improve your experience.

Analytics

Help us understand how the site is used, like pages visited, interactions, and performance, so we can improve it.

Marketing & advertising

Measure our marketing and deliver more relevant ads through partners such as Google, Meta, TikTok, X, and Reddit. Used only with your consent.

Your choice is saved for 12 months and applies across serus.ai, including the app. You can change it anytime from the cookie widget or the "Cookie settings" link in the footer. Withdrawing consent does not affect processing that happened before withdrawal.