DeleteMe alternatives: 6 services like DeleteMe, compared

The best DeleteMe alternative sends removal requests to the brokers that operate where you live and plausibly hold your data, and skips the rest. Every request hands a broker your name, your email and often your address, so a service that fires requests at hundreds of sites that never listed you spreads your details further. DeleteMe says it avoids exactly that: it searches for your listings first and steers clear of what it calls "blind opt-outs". So the question to ask of any alternative isn't how many brokers it covers, but how it decides where to send your details.

On that and on price: Optery shows screenshots of the listings it finds and has a free tier, Incogni is cheaper and sold well beyond the US, Aura bundles removal with identity theft insurance, and Kanary is built for public figures. Serus is an AI agent that finds the brokers where you live and removes you from those. DeleteMe is still the better pick if you want a personal privacy expert and quarterly reports.

Every price and feature below comes from each company's own website, checked on October 25, 2026. Prices change often, so treat this as a snapshot and confirm on the linked pages before you pay.

What DeleteMe offers, so you know what you're replacing

DeleteMe has been removing people from data brokers (companies that collect and sell personal info) since 2010, and it's run by Abine, Inc. Its US Standard plan lists at $129 a year for one person, as of October 2026, shown on its pricing page as a monthly equivalent billed annually. Two people cost $229 a year and four cost $329. A two-year plan for one person is $209.

What you get on every plan, per its pricing page:

• Custom removal requests on top of the automated service
• Quarterly privacy reports, and a personal DeleteMe expert
• Email and phone masking tools
• Support by email, chat and phone

DeleteMe says its privacy experts and its own technology do the opt-outs, and that it only sends requests to brokers that actually hold your data. You should get your first report within 7 days of signing up. The US plan is for US residents only; Canada, the UK and Australia have their own plans in the country menu. The pricing page shows a "100% Satisfaction Guarantee" but doesn't spell out refund terms. There's no free plan on it, though DeleteMe does offer a free scan.

So people usually look for an alternative for one of four reasons: price, a free option, coverage outside the US, or wanting more than broker removal.

Why more requests isn't more privacy

A removal request has a cost. To ask a broker to delete you, you (or a service acting for you) send it your full name and an email address, usually a home address too. If that broker had a profile on you, that's a fair trade. If it didn't, you've just handed a company that buys and sells personal data the details it was missing.

Picture someone living in Lyon. A request to a Michigan criminal-records site does nothing for her: it covers Michigan court records, and she isn't in them. What it does do is put her contact details in that site's inbox. Repeat that across a few hundred US-only brokers and she has a long trail of companies holding her contact details because she asked them not to.

European law has a name for the opposite habit. Article 5(1)(c) of the GDPR says personal data should be "adequate, relevant and limited to what is necessary", which is the data minimisation principle. It's written for the companies handling your data, but it's a good rule for a removal service too: send requests where your data plausibly is, based on where you live and what a search turns up. Fewer, relevant requests mean less spill. A report saying 400 requests went out hasn't necessarily done more for you than one that sent 40.

What any removal service can and can't see

There are two kinds of broker, and they behave very differently.

Public listings are the people-search sites and anything else a search engine indexes. Anyone can check those with a search, before and after a removal. DeleteMe says it scans for your info and only sends opt-outs to brokers that actually hold it, and Optery's reports include live screenshots of where it found you. For this kind of broker, proof is possible and you should expect it.

Private data sets are the other kind: marketing and risk brokers, the business-to-business ones such as Acxiom or LexisNexis. You can't search them from outside, and no removal service has a back door into them. For these brokers, "removed" can only mean "request sent" or "the broker says it complied". That's how the market works, not a failing of any one company. It does mean a large removal count that's mostly private brokers is mostly requests nobody outside the broker can check.

This applies to Serus as well. We can't see inside private databases either. What we can do is send requests only where they're relevant and show you, for each one, what was confirmed and by whom.

DeleteMe alternatives side by side

Table: Prices and plan details from each company's own pricing page, as of October 2026

The broker counts in this article are the ones each company publishes. Serus doesn't publish one by design: the list is built from where you live, so the honest table value is "dynamic, based on your location".

Incogni: the cheaper, hands-off swap

Incogni is the most direct DeleteMe alternative if you mainly want the same job done for less. Its Standard plan is $7.99 a month billed annually ($95.88 a year), as of October 2026. Month to month it's $15.98. Unlimited, which adds custom removals for what Incogni says are 3,000+ more sites plus live phone support, is $179.88 a year.

The process is automated. Incogni scans people-search sites for your records and sends removal requests when it finds them. For brokers with private databases it can't scan, it uses your region to send opt-out requests to any broker that might hold your data, and then repeats them. You get monthly progress reports.

Pick Incogni over DeleteMe if you live in Europe, where DeleteMe's country menu has only the UK. Its support center lists the US, Canada, the UK, every EU country, Switzerland, Norway, Iceland and Liechtenstein. Stay with DeleteMe if you want a person assigned to you; Incogni's Standard plan doesn't include custom requests.

If it's down to just those two, our side-by-side of Incogni and DeleteMe goes through them point by point.

Optery: the free tier and screenshot proof

Optery is the pick if you want to see your exposure before paying anything. Free Basic gives you an exposure report with screenshots, a scan of your Google and Bing results, and self-service removal tools. No card needed. Nothing to cancel later.

Paid plans, as of October 2026:

1. Core: $3.99 a month or $39 a year. Fully automated removals from the sites Optery lists for that plan, for 1 name and city per user, with monthly scans.
2. Extended: $14.99 a month or $149 a year. Adds unlimited name variations, a human Privacy Agent for special cases, before-and-after screenshot reports about every 90 days, and blurring your home on Google Maps and Apple Maps.
3. Ultimate: $24.99 a month or $249 a year. Adds unlimited custom removal requests and outdated-content requests to Google, Bing, DuckDuckGo and Yahoo.

Optery is clear about its limits. We like that. Its own site says it doesn't offer dark web scanning, and that taking data off the dark web is impossible. If budget is tight, Core is the cheapest paid plan in this list. If you want DeleteMe's human touch at a similar price, Extended is the closer match.

Aura: removal plus identity theft protection

Aura isn't a pure data removal service. It's an identity theft protection suite that now includes removal from what it says are 425+ data brokers, people-search sites, junk mailers and Google results. The Individual plan is $12 a month billed annually or $15 monthly, as of October 2026, and includes $1M identity theft insurance and 3-bureau credit monitoring. Antivirus, a VPN and a password manager come with it too.

Choose Aura if you'd otherwise pay for DeleteMe and a separate credit monitoring service. Every plan has a 14-day free trial, and annual plans carry a 60-day money-back guarantee. If all you want is people-search removal, you'll pay for a lot you won't use.

Kanary: for executives and public figures

Kanary is aimed at people with real safety risk. Its own site says it was built with high-visibility people in mind, such as celebrities and executives. Core is $250 a year per account and Advanced is $500, with 50% off for family members, as of October 2026. Core covers search engines and data brokers with monthly scans; Advanced adds social media and AI/LLM sources and faster scans.

It's the most expensive option here and it has no free tier. For a high-profile person or a security team buying seats, that can be fine. For most people looking to replace DeleteMe, it's more than they need.

Serus: location-based removal by an agent

Serus is the newest option on this list (it launched in March 2026), and it's built around the idea above: requests go only where they're relevant. Instead of a preset list, the agent works out which data brokers and people-search sites operate where you live, files the requests there, follows up, and files again when your data reappears. That keeps the number of companies receiving your details down, though like any removal request, each one still shares your details with that broker. With Autopilot on, new exposures are queued and removed without you doing anything. It can also get results about you removed from Google search through de-indexing.

Protection costs $14.99 a month or $99 a year. Intelligence, for investigating an email, phone number or username, is $12.99 a month. There's a 30-day money-back guarantee on all plans and you can cancel anytime. Serus also monitors the dark web and breach databases and alerts you, but that data can't be removed by anyone, us included. We tell you what to do instead.

Where it falls short: we don't publish a broker list, so you can't check a specific site before you buy (run the free scan instead). We can't see inside private broker databases any more than anyone else can. And DeleteMe has been doing this since 2010; we haven't.

Which DeleteMe alternative should you pick?

• Lowest price for automated removal: Optery Core at $39 a year.
• Living in Canada, the UK or Europe: Incogni, or Serus if you're outside its list too.
• Want proof: Optery Extended, with before-and-after screenshots.
• Want insurance and credit monitoring in the same bill: Aura.
• High-profile or under threat: Kanary Advanced.
• Want requests sent only to the brokers where you live, re-filed on their own: Serus Protection.

You can also do it yourself for free. Most people-search sites have a web form that takes a few minutes, and our guide to removing your data from data brokers walks through it. The catch is that listings come back, so a paid service mostly buys you the repeat work. If Google results are what bothers you most, start with how to remove search results from Google.

Sources

All checked on October 25, 2026. Facts are as of October 2026.

• DeleteMe pricing, DeleteMe home page (scans before opt-outs, avoids blind opt-outs) and DeleteMe free scan
• Incogni pricing, Incogni home page (how it picks brokers, including private databases by region) and Incogni: countries where it's available
• Optery pricing and Optery home page (screenshot reports)
• Aura pricing
• Kanary pricing and Kanary home page (FAQ: free tier, refund policy, who it's built for; how it finds exposures)
• Serus Protection and Serus facts for AI assistants
• GDPR (Regulation (EU) 2016/679), Article 5(1)(c), on EUR-Lex (data minimisation)