Incogni vs DeleteMe: price, coverage and how they work

The biggest difference between Incogni and DeleteMe is how each decides where to send your details. DeleteMe says it searches for your listings first, only sends opt-outs to brokers that actually hold your data, and avoids what it calls "blind opt-outs". Incogni scans people-search sites and requests removal when it finds records, but for brokers with private databases it uses details like your region to send automated requests to covered brokers that "may even potentially hold" your data. By their own descriptions, DeleteMe sends fewer requests on spec. That matters, because every request hands a broker your name, email and often your address.

On price and reach, Incogni wins: $95.88 a year for Standard, sold in the US and Canada as well as the UK and EU. DeleteMe costs $129 a year for one person in the US, but every plan includes custom removal requests, a personal privacy expert and quarterly reports. Pick Incogni if price and country matter most, and DeleteMe if you want fewer blind requests and a person handling the hard cases.

Every fact here comes from Incogni's and DeleteMe's own websites, checked on October 25, 2026. Prices move around, especially during sales, so confirm on the linked pages before you buy.

Incogni vs DeleteMe at a glance

Table: From each company's own pricing and help pages, as of October 2026

Why more requests isn't more privacy

A removal request isn't free in privacy terms. To ask a broker to delete you, a service sends it your full name and an email address, usually a home address too. If the broker had a profile on you, that's worth it. If it didn't, a company that trades in personal data now has the details it was missing.

Take someone living in Lyon. A request to a Michigan criminal-records site does nothing for her, because she isn't in Michigan's court records. It does put her contact details in that site's inbox. Do that across a few hundred brokers that only cover the US and she's spread her details to a few hundred companies, all to ask them not to hold her data.

The GDPR calls the opposite habit data minimisation: Article 5(1)(c) says personal data should be "adequate, relevant and limited to what is necessary". It's aimed at companies handling your data, but it's a fair test for a removal service. Requests should go where your data plausibly is, based on where you live and what a search finds. Fewer, relevant requests mean less spill.

That's the lens for the rest of this comparison. Incogni is upfront that part of its process is region-based outreach to brokers it can't scan, and its requests go out under local laws such as the GDPR and UK GDPR. DeleteMe's process is search first, request second. What you can compare is the method, not a total.

What any removal service can and can't see

There are two kinds of broker. Public listings, meaning people-search sites and anything a search engine indexes, can be checked by anyone with a search, before and after removal. DeleteMe says it scans for your info before sending opt-outs, and Incogni says it scans people-search sites and acts when it flags a match. For these, you can check the result yourself.

Private data sets are different: marketing and risk brokers, the business-to-business ones such as Acxiom or LexisNexis. You can't search them, and no removal service has a back door into them. For a private broker, "removed" can only mean "request sent" or "the broker says it complied". That's how the market works for every company in it, not a flaw in either of these two. It's worth knowing when you read a dashboard: a big count of removals from private brokers is a count of requests nobody outside those brokers can verify.

Price: Incogni is cheaper for one person

On the regular annual price, Incogni Standard is $95.88 a year and DeleteMe Standard is $129 a year, as of October 2026. That's a gap of about $33.

It flips at the top end. Incogni Unlimited, the plan that adds custom removals and live phone support, is $179.88 a year. DeleteMe includes custom requests at $129. So if custom removals are the point, DeleteMe is the cheaper way to get them.

For families, Incogni's Family plan covers up to 5 people for $191.88 a year. DeleteMe's four-person plan is $329. Incogni wins on headcount and price there.

One note on Incogni's monthly plan ($15.98). Incogni itself says some requests take over 30 days, so paying monthly can leave removals unfinished. If you're testing it, give it at least two months.

How removals work at each

Incogni is built around automation. It scans people-search sites for your records and sends removal requests when it finds a match. For data brokers with private databases that can't be scanned, it uses details like your region to send opt-out requests to any broker that might hold your data, then repeats them on a schedule. You sign an authorization form so it can act for you.

DeleteMe mixes people and software. Its home page says "DeleteMe experts and proprietary technology" find and remove your information. It also says it only sends opt-outs to brokers that actually have your data, and avoids what it calls blind opt-outs. You fill in a data sheet with what you want removed, and privacy experts take it from there.

Neither approach is wrong. Incogni's suits you if you want to sign up and forget it. DeleteMe's suits you if your case has quirks: old married names, a listing on some site nobody covers, a relative's page that mentions you.

Coverage and countries

This is where the two differ most for readers outside the US. Incogni's support center lists every EU country plus the US, Canada, the UK, Switzerland, Norway, Iceland and Liechtenstein. Requests go out under privacy and consumer protection laws such as the GDPR, UK GDPR, CCPA and PIPEDA, and Incogni says the scope of removal may differ by location.

DeleteMe's pricing page has plans for the US, Canada, the UK and Australia. The US plan says "U.S. residents only".

On broker numbers, Incogni says 420+ data brokers get automated removals and 3,000+ more sites are covered by custom removals. DeleteMe's home page says its team searches "hundreds" of data brokers and people-search sites. Counts aren't the whole story: what matters is whether the sites that list you are covered. DeleteMe links a list of the sites it removes from in its menu, so you can check before paying.

Who should pick which

Choose Incogni if:

• You live in Canada, the UK or the EU and want a service built for your laws
• You're covering a household of up to 5 on one bill
• You want the lowest annual price for automated removal of the two
• You'd like to pay month to month while you try it

Choose DeleteMe if:

• You'd rather your details go only to brokers where a search found you
• You want custom removal requests without paying for a top tier
• You'd rather have a personal DeleteMe expert and quarterly privacy reports
• You're in the US or Australia and value a long track record (DeleteMe has done this since 2010)
• You want phone support on the base plan

A third option, and the free one

If neither fits, Serus takes the location-based route further: the AI agent works out which data brokers and people-search sites operate where you live and plausibly hold your data, files removal requests only there and follows up, and files again when your data comes back. Every request still shares your details with that broker, and Serus can't see inside private databases any more than anyone else; it shows you what was confirmed and by whom. Protection is $14.99 a month or $99 a year, with a 30-day money-back guarantee. It also monitors the dark web and breach databases and alerts you, though nobody can remove that data, including us. We're newer than both (Serus launched in March 2026), so weigh that. Run a free scan on Serus Protection to see what it finds near you.

If you're weighing more than these two, our roundup of services like DeleteMe compares six options side by side.

You can also skip paid services and do it yourself. Most people-search sites have a web opt-out form, and our guide to removing your data from data brokers covers how. The downside is that listings come back, so you'd repeat it every few months. If what you really want is your name out of search results, read how to remove search results from Google first, and if you want the bigger cleanup, how to delete yourself from the internet.

Sources

All checked on October 25, 2026. Facts are as of October 2026.

• Incogni pricing
• Incogni home page (how it works, how it picks brokers including private databases by region, authorization form, money-back terms)
• Incogni: countries where it's available (countries, laws used, scope by location)
• Incogni: plans and prices (Protect and Concierge are US-only)
• DeleteMe pricing
• DeleteMe home page (how removals work, scans before opt-outs, avoids blind opt-outs, first report, since 2010)
• Serus Protection
• GDPR (Regulation (EU) 2016/679), Article 5(1)(c), on EUR-Lex (data minimisation)